From GrogTag:

We love providing cutting-edge products and designs to our fellow homebrewers, which is why we’ve added a brand new finishing option called Soft Touch Laminate on our Custom Shaped Labels! Soft touch laminate feels like the softest suede-velvet hybrid that gives your labels a luxury look and feel. Add your Custom Shaped Label to your cart and select “Soft Touch Laminate” in the dropdown menu at checkout!

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Custom Shape Labels at GrogTag!